The Role:

 

The role of SEO and Paid media is a vital part of our digital strategy.  This role will own the SEO and paid media strategies for all customer groups.  Working across the business to bring best practices to life, training and coaching marketing, content, and sales teams to engage, retain and grow our farmer digital audience and attract new commercial clients to the relevant websites and other digital channels.

 

Responsibilities:

• Conduct research and devise a keyword strategy, working closely with the content and marketing teams. Analysing the ranking potential of different keywords to optimise web content for all Agriconnect online brands.
• Design and execute on a content strategy working with content and marketing teams that maximises visits, subscriptions and revenue generated by SEO.
• Work with marketing and content teams to optimise content providing guidance and support to improve SEO performance.

• Develop and review SEO campaign strategies and ROI at regular intervals (monthly, quarterly, and annually) that will meet the needs of the business.
• Monitor performance, create reports, inform teams of progress and tweak continuously.
• Continuously highlight key areas of growth, opportunities and obstacles faced in the market and work with marketing, content, and tech teams to ensure maximum advantage for Agriconnect brands.
• Conduct thorough competitor research, highlighting opportunities to improve our SEO performance and providing an action plan to outperform competitors.
• Become an ambassador for SEO around the business and a champion for its importance, the ‘go to’ person for the activity.
• Manage and work with agencies and the digital marketing manager supporting our digital ad activities for Google display and Social for our brands to raise the profile of our products alongside organic search.
• Keep up to date with developments in SEM and share insights
• Working with the Digital Marketing Manager to implement a consistent framework for tracking, measuring and optimising conversion rates across all channels reporting on performance against metrics and optimising as required. Tagging, Pixel, and cookie knowledge (GTM, GA)
• Work with the Content Marketing Manager and Head of Marketing to develop, introduce and deliver improved customer journeys, supported by automated campaigns and real time communications to provide an increasingly personalised customer experience.

 

This role will work across a range of brands in the business and will sit within the marketing department in the digital marketing team.

 

 

Location: Hybrid or remote

 

About you:

• Good understanding of how Google and other search engines rank pages
• Proven knowledge and experience of SEO tools and methodologies
• Experience with web analytics tools (GA preferred) and goal setting in Data Studio
• Understanding and/or experience of using Tag Management system or customised tracking systems
• Extensive experience of technical SEO
• Good understanding of new data technologies and a passion to keep abreast of change
• Strong analytical skills, and a commitment to constantly improving your knowledge around SEO
• Thorough understanding of web design and site structures
• Good knowledge of backlink analysis
• The ability to build strong working relationships
• Passion for all things digital
• Experience managing paid digital campaigns both display and social and working with digital ad agencies
• Experience of managing programmatic campaigns
• Tagging, Pixel, and cookie knowledge (GTM, GA)

 

What you’ll get:

Hybrid or remote working opportunity

25 days holiday + bank holidays

An extra day off for your birthday

Company pension scheme

Other benefits include childcare vouchers, cycle to work scheme and more.

 

 

 

If you are interested in this role, please send your CV and a brief cover note, including your salary expectations, to our Digital Technology Lead, Marjan Askins at [email protected]