#FARM24 scoops prestigious media award

24 Hours in Farming has won the Commercial Partnership of the Year at the prestigious 2023 PPA Awards

Agriculture’s biggest digital campaign, led by Farmers Guardian and supported by Morrisons, showcases the role of British farmers to the general public and their dedication and pride as the nation’s food producers and guardians of the countryside.

Agriculture's biggest digital campaign, led by Farmers Guardian and supported by Morrisons, showcases the role of British farmers to the general public and their dedication and pride as the nation's food producers and guardians of the countryside.

Using the hashtag #FARM24, farmers and industry organisations from across the UK take to social media to share what a typical day might look in the journey from field to fork and educate consumers about where their food comes from.

Taking farmers to the masses, the 2022 campaign achieved a reach of 28 million, trending on social media and supported by the Prime Minister, celebrities, athletes, chefs and social media influencers.

The campaign was praised by judges as a truly impressive partnership, raising awareness of the valuable work the agricultural industry does to audiences far and wide.

 

 


Agriconnect expands into sustainability farming sector with acquisition of Low Carbon Agriculture

LONDON, 20 June 2023 – Agriconnect, the UK’s largest agricultural information business, has enhanced its portfolio with the acquisition of Low Carbon Agriculture (LCA) from Renewable Energy Events Ltd.

LCA is comprised of four co-located events: Energy Now Expo, Environmental Business Expo, Farm Technology Expo, and Low Emissions Vehicle Expo.

These conference-led events will become a part of the Agriconnect business. Agriconnect publishes Farmers Guardian, plus other titles, and is the organiser of industry-leading events such as LAMMA, Croptec, Future Farming Expo, and Farm Business Innovation.

Sustainability and net zero are crucial topics within agriculture and are at the forefront of emerging legislation within the sector, especially as governments continue to align farming policy with environmental best practice.

With a growing demand for information from farmers in this area, the partnership between LCA and Agriconnect will help enable more than ever before to guide their businesses through the energy, environmental and farming transition.

LCA founder, David Jacobmeyer, will work in partnership with Agriconnect to continue developing the event within the farming community as well as providing information about renewables, low carbon solutions, environmental best practice and the agricultural transition.

David Jacobmeyer said: “Since launching Energy Now Expo in 2010, later rebranded to Low Carbon Agriculture Show, we’ve seen tremendous growth and interest in both clean energy and low carbon sectors.

“The farming community has a critical role to play in reaching Net Zero, and there is an ever-growing need for farmers and landowners to come together to find ways to boost production sustainably, while helping to address climate change.

“I am looking forward to both the growth of Low Carbon Agriculture and working closely with Agriconnect to help guide farmers through this huge period of change.”

Nick Ornstien, Managing Director of Agriconnect, added: “Agriconnect prides itself on being not just ‘for’ the farming community but ‘of’ the community.  Within our own teams, as well as throughout our diverse customer community, we’ve seen increasing interest in information about sustainable practices and plans in farming.

“That’s why I am so delighted to have LCA become a part of Agriconnect and I am truly looking forward to partnering with David to continue our focus on this important sector in farming.”

 

About Agriconnect

Agriconnect is a talented team of people who produce the information, events, and digital platforms that bring together the UK agriculture community. Agriconnect is the UK’s largest agricultural information business, has been the trusted source of information for farmers since 1844. Today, Agriconnect continues that legacy of quality information, while also serving as a connection hub for people, ideas, and inspiration for the entire agriculture industry. For more information visit agriconnect.com.

Agriconnect is part of the Arc network.

About LCA

Low Carbon Agriculture is a vibrant business event designed to help farmers and landowners achieve a profitable and sustainable future, and in turn tackle climate change, through the generation of renewable energy, the implementation of low carbon technologies and best practice in both environmental and energy management.

The latest opportunities, technologies and services can be explored in the packed exhibition hall, accompanied by an industry-leading, multi-streamed conference, in which over 100 expert speakers provide insight and practical guidance on topics including clean energy generation and use, environmental best practice, regenerative farming, the integration of low/zero carbon technologies and current policy. For more information visit www.lowcarbonagricultureshow.co.uk.