24 Hours in Farming, also known as #farm24, is an annual digital campaign celebrating British farming and showcasing the people, businesses and stories behind the food we eat. Led by Farmers Guardian, the campaign brings the farming community and the public together for 24 hours of activity, content and conversation across digital and social channels.

Now an established fixture in the agricultural calendar, #farm24 gives farmers the opportunity to share an authentic insight into their working lives, from early mornings and livestock care to machinery, harvest, family life and everything in between.

The campaign also plays an important role in connecting farming with wider audiences, helping consumers understand where their food comes from and highlighting the diversity of modern British agriculture.

For commercial partners, #farm24 offers a high-profile opportunity to align with a positive, public-facing campaign, reaching both an engaged farming audience and a wider consumer audience through social media, video, digital content and PR.

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