Agriconnect, the leading B2B events and media business serving UK agriculture, has announced that LAMMA – the UK’s leading agricultural trade event has been shortlisted for Best Trade Show (over 10,000sqm) at the Exhibition News (EN) Awards 2026.
The shortlist, revealed yesterday by Exhibition News, recognises outstanding achievement across the UK exhibitions industry. LAMMA’s nomination follows a landmark year for the event, which welcomed more than 45,000 visitors and over 800 exhibitors to the NEC Birmingham in 2026, with 48,592sqm of exhibition space, making it the largest LAMMA in the show’s 44-year history.
Under Agriconnect’s leadership, LAMMA has delivered sustained commercial and audience growth, exceeded expectations despite challenging market conditions, and strengthened its role as the UK’s primary platform for agricultural machinery launches, innovation and industry debate.
Philippa Christer, Event Director for LAMMA at Agriconnect, said:
“Being shortlisted for Best Trade Show at the EN Awards is a fantastic recognition of the scale, ambition and impact of LAMMA. The show has grown into far more than an exhibition, it’s a meeting place for the industry, a launchpad for innovation and a community that reflects the real challenges and opportunities facing farming today.”
Sophie Eke, Chief Marketing Officer at Agriconnect, added:
“This shortlist is a testament to our exhibitors, partners and visitors, and to the teams behind LAMMA who make the show happen. From marketing and editorial to production and operations, by combining deep sector insight with data-led marketing and a focus on audience value, LAMMA continues to set the benchmark for large-scale trade shows and we’re proud to see that recognised by the industry.”
The EN Awards celebrate excellence across the exhibitions sector, recognising events that demonstrate strong commercial performance, innovation, audience engagement and operational excellence. Agriconnect were also shortlisted in two other categories, Best Event Operations Team – LAMMA and Content Programme of the Year for Farm Business Innovation and the Land, Leisure and Tourism Show. Winners will be announced later in 2026.